Guideline on the Marketing and Advertising of Food Supplements

"The PAGB Guideline on the Marketing and Advertising of Food Supplements provides members with information on how to prepare promotional materials for review, the regulatory framework for food supplements, and the process for submitting materials to PAGB for approval.

It covers the following information: The document provided is a comprehensive guideline for marketing and advertising food supplements, specifically addressing the regulatory framework and compliance requirements in the United Kingdom The document caters to industry professionals, outlining the procedures and responsibilities necessary to ensure the legal compliance and substantiation of advertising claims for food supplements through evidence The guideline emphasizes the importance of only using authorized health and nutrition claims that meet the conditions of use stated by regulatory bodies The document also provides information on the PAGB review system for consumer advertising, which includes a copy clearance service for member companies The guideline includes sections on transition arrangements for health claims, the distinction between claims for adults and children, government health messages, trademarks, and the Food Information for Consumers Regulation It also offers practical advice on speeding up the review process, such as providing relevant evidence with submissions and highlighting changes in resubmitted advertising

Additionally, the document outlines the responsibilities of member companies to ensure compliance with all legal, regulatory, and self-regulatory requirements, as well as to maintain appropriate evidence to support claims It warns against continuing to use advertising materials that are no longer appropriate due to changes in the law, regulatory interpretations, or new information Overall, the document serves as a vital resource for companies in the food supplement industry to navigate the complex regulatory landscape and to market their products responsibly and legally"