##  [Abbreviated SmPC: A New Take on Promotional Materials in the EU - An Insightful Webinar](/blog/abbreviated-smpc-a-new-take-on-promotional-materials-in-the-eu-an-insightful-webinar) 

    October 6, 2022 

  ![Abbreviated SmPC: A New Take on Promotional Materials in the EU - An Insightful Webinar]()

1 min read 

- [Medicinal Products](/blog-main-categories/medicinal-products)
- [Labeling](/blog-main-categories/labeling)





 

A Summary of Product Characteristics (SmPC) is an easy-to-access and product-specific resource enclosed with all the essential information about a product. The document includes the forms, clinical parameters, and pharmacological properties written and updated by organizations depending on their research and knowledge of a specific medicinal product. SmPCs, classified as short-form advertisements, are ratified and approved by the European Medicines Agency (EMA) or the Medicines and Healthcare Products Regulatory Agency (MHRA).

## Abbreviated SmPC: An Underexplored Tool

An abbreviated SmPC is a consolidated version of the comprehensive SmPC that can be used as a reckoner for the reference of healthcare professionals. The document is enclosed with an important note/mandatory statement at the top of the document stating, “Before prescribing, consult/refer to the full prescribing information.” Pharmaceutical organizations must have a proper understanding of the role of SmPC and must be aware of the following to mitigate any errors while drafting them:

- Introducing SPC/SmPC
- Understanding Abbreviated SmPC
- Difference between SmPC and Abbreviated SmPC
- Drafting an Abbreviated SmPC
- Codes of Regulation

To simplify the understanding of an Abbreviated SmPC and its application in pharmaceutical marketing, Freyr brings in a free webinar on **“Abbreviated SmPC: A New Take on Promotional Materials in the EU,”** scheduled for **October 28, 2022**.

[Register now](/webinars/abbreviated-smpc-a-new-take-on-promotional-materials-in-the-eu) and gain exclusive insights! Stay safe. Stay informed.

**Author:**

**Akancha Singh**  
Senior Associate