##  [Enabling Swift MAH Transfer and Artwork Updates During Merger & Acquisition Across 40+ Countries](/index%2ephp/success-stories/enabling-swift-mah-transfer-and-artwork-updates-during-merger-acquisition-across-40-countries) 

# Enabling Swift MAH Transfer and Artwork Updates During Merger & Acquisition Across 40+ Countries

Delivering rapid and compliant artwork transition support for a leading American multinational pharmaceutical company during merger and acquisition activities through expertise in Marketing Authorization Holder (MAH) transfer and large-scale artwork operations management.





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Successfully managed

### 100+



artwork transfers during M&A activities







Supported MAH transfer operations across

### 40+



countries







Delivered

### 20+



artworks per day under stringent timelines







Achieved

### 98%



right-first-time accuracy with 100% quality compliance







Completed the project within an accelerated

### 3-month



execution period













![Client Overview]()



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## Client Overview



An American multinational pharmaceutical company required large-scale artwork updates and MAH transfer support following the acquisition of an Indian pharmaceutical company. The project involved updating and transferring artworks across multiple global regions while ensuring compliance with varying country-specific regulatory requirements and maintaining strict turnaround timelines











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## Background



As part of a merger and acquisition initiative, the client needed to transfer Marketing Authorization Holder (MAH) responsibilities and implement associated artwork changes for products distributed across Europe, Russia, the Middle East, and other international regions.

The organization required a strategic artwork partner capable of rapidly managing high-volume artwork updates, coordinating multilingual operations, and ensuring seamless regulatory compliance throughout the transition process.





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## Services in Scope



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End-to-end MAH transfer artwork coordination



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Artwork updates and implementation support



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Artwork design and proofreading services



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Multilingual artwork management across global markets



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Regulatory-compliant artwork transition support



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File migration and artwork transfer management



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Quality review and compliance verification activities















![Challenge]()



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## Challenge



The client encountered several operational and regulatory challenges during the merger and acquisition transition:



![Challenge]()

Over 1000 artworks required updates within a highly restricted timeline





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Artwork changes needed implementation across 40+ countries with multiple language requirements





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Source artwork files were available only in PDF format, increasing execution complexity





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The client expected processing and delivery of 20 artwork transfers daily





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The entire transition project was expected to be completed within 4–5 months





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Maintaining compliance, quality, and operational continuity during M&A activities was critical















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## Solution



1

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##### Structured MAH Transfer Coordination

Freyr divided the project into dedicated operational streams including coordination, design, proofreading, and file transfer management to ensure efficient execution and delivery control.





2

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##### Dedicated On-Site Artwork Support

On-site resources were deployed to bridge communication gaps, coordinate stakeholder interactions, and establish a dedicated artwork studio environment for streamlined project management.





3

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##### Customized Quality Control Framework

Freyr developed an exclusive client-specific checklist and embedded robust quality verification measures to ensure compliant, right-first-time artwork delivery throughout the project lifecycle.





4

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##### High-Volume Artwork Processing Model

Scalable workflows and optimized resource allocation enabled Freyr to consistently process and deliver more than 20 artworks daily under compressed timelines.





5

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##### 24/7 Operational Support

Round-the-clock support ensured rapid issue resolution, uninterrupted project execution, and timely completion of artwork transfer activities across global markets.











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## Impact



Freyr transformed a highly complex M&A-driven artwork transition project into a streamlined, scalable, and quality-focused operation that ensured rapid execution, compliance, and operational continuity across global markets.

### Business Outcomes



![Challenge]()

Successfully transferred and updated 1000+ artworks across global markets





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Delivered 20+ artwork transfers daily to meet aggressive project timelines





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Achieved 98% right-first-time accuracy, minimizing revisions and rework





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Maintained 100% quality compliance throughout the project execution





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Enabled smooth MAH transfer activities across 40+ countries





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Completed the overall artwork transition project within 3 months, ahead of expected timelines