California Amends Assembly Bill 728 on Age Verification for Skin Care Product Sales

On April 7, 2025, the California Assembly amended Assembly Bill 728, introduced by Assembly Member Lee, which seeks to prohibit the sale of certain over-the-counter anti-aging skincare products to individuals under 18. The bill specifically targets products containing vitamin A derivatives (like retinoids and retinol) and alpha hydroxy acids (e.g., glycolic acid, vitamin C, citric acid).

Retailers would be required to verify the age and identity of purchasers using accepted forms of ID or verbal confirmation, mirroring protocols used for restricted items like spray paint. The legislation responds to a rising trend in tweens and teens using adult anti-aging products, which experts warn can cause serious skin issues and long-term damage.

Citing studies and health authority warnings, the bill argues these products are neither tested nor intended for children. If passed, AB 728 would make it unlawful to sell such products to minors without age verification, reinforcing child safety in the cosmetics industry.