On May 16, 2025, the Ministry of Food and Drug Safety (MFDS) of Korea held a regular meeting with the Korea Cosmetic Association and the Korea Human Application Test Institutions Council to enhance the credibility of cosmetic labeling and advertising. This follows a June 2024 MOU aimed at fostering voluntary industry oversight. The meeting focused on improving the reliability and objectivity of advertisements supported by human application testing. Discussions included updates to the “Guidelines for Human Application and Efficacy Testing,” revised in April 2025, which introduced stricter criteria on participant overlap, dropout conditions, and test site clarity. MFDS emphasized the importance of self-regulation alongside government oversight to maintain consumer trust and global competitiveness of K-beauty. The agency also reaffirmed its commitment to ongoing improvements in regulation and monitoring to prevent false or exaggerated claims in cosmetic advertising.

News Region:
ASEAN
News Market:
South Korea
News Tags:
MFDS